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SB 12732025–2026 SessionREPORTEDDEMOCRAT

Alcoholic beverages: tied-house restrictions: wine instructional events and promotional lectures: video advertisements.

Introduced Feb 20, 2026Christopher Cabaldon (D-CA)2 cosponsors

Summary

Existing law, the Alcoholic Beverage Control Act, which is administered by the Department of Alcoholic Beverage Control, regulates the application, issuance, and suspension of alcoholic beverage licenses. Existing law, known as tied-house restrictions, generally prohibits a manufacturer, winegrower, manufacturer's agent, rectifier, California winegrower's agent, distiller, bottler, importer, and wholesaler, and any officer, director, or agent of any of those persons, from giving or lending money or a thing of value to a person operating, owning, or maintaining any on-sale premises where alcoholic beverages are sold. The law provides certain exceptions to this prohibition if specified requirements are met. Tied-house restrictions permit a winegrower, winegrower's agent, wine importer, or their director, partner, officer, agent, or representative to conduct or participate in, and serve wine at, an instructional event for consumers held at a retailer's premises if specified conditions are met. In this regard, specified information, pictures, illustrations, and depictions of the retailer's premises, personnel, and customers may be listed in advertisements for the event if the pictures, illustrations, or depictions are relatively inconspicuous in relation to the advertisement as a whole and video is not permitted. This bill would also allow the advertisement to contain videos up to 60 seconds long. The bill would remove the requirement that the specified information and any pictures, illustrations, or depictions be relatively inconspicuous in relation to the advertisement as a whole. Tied-house restrictions permit specified information of a winegrower, wine importer, or winegrower's agent licensee, the brand names of wine being featured, and the time, date, location, and other identifying information of a wine promotional lecture at retail premises to be listed in advance of the event in an advertisement of the off-sale or on-sale retail licensee. This bill would also authorize the advertisement to contain pictures, illustrations, videos, or depictions of the winegrower, wine importer, or winegrower's agent.

Bill text versions

Legislative Journey

  1. Introduced
  2. Committee
  3. Floor
  4. Passed Chamber 1
  5. Passed Chamber 2
  6. Signed
Feb 20, 2026

Introduced. To Com. on RLS. for assignment. To print.

Senate
Feb 23, 2026

From printer. May be acted upon on or after March 23.

Senate
Feb 23, 2026

Read first time.

Senate
Mar 4, 2026

Referred to Com. on G.O.

Senate
Mar 10, 2026

Set for hearing March 24.

Senate
Mar 24, 2026

From committee: Do pass and re-refer to Com. on APPR. (Ayes 14. Noes 0.) (March 24). Re-referred to Com. on APPR.

Senate
Mar 27, 2026

Set for hearing April 13.

Senate